Cape Town – Visitors to the top of Cape Town’s Table Mountain can now plan the rest of their day out from the top of the mountain, when they use Cape Town Tourism’s new interactive Touch Screen Information Units. The remote digital information station is one of many new state of the art electronic information units being rolled out across Cape Town in the lead up to the 2010 FIFA World Cup.The unit will assist with information on car hire, accommodation, shopping, health, activities and more. Visitors can choose from a category menu and then search areas and/or alphabetically.
Once the touch screen user has made his or her selection, they are able to select detail about the location and obtain necessary contact details.The units are user-friendly, very convenient and even wheel-chair friendly.“Cape Town Tourism’s Visitor Strategy is recognized as a world-best by the United Nations World Tourism organization (UNWTO). It is matched with global trends and uses technology to bring information to the visitor where the visitor needs it most,” says Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism. “It caters for the new spontaneous traveler, who demands information at the touch of a button and who might suddenly decide its perfect weather for a long lunch or a day on the beach. Using the touch screen they can easily check out their options and make their plans.”
The new electronic information units complement Cape Town Tourism’s current network of nineteen Visitor Information Centres situated across Cape Town. It is an innovative, cost-effective and user-friendly solution to visitor services.
Other prime locations where Touch screen Information Stations can be found include Kirstenbosch, the new Mandela Rhodes development, the V&A Waterfront and Somerset Mall.
Says du-Toit Helmbold, “Cape Town Tourism is implementing new ways to talk to the 1000’s of visitors we are expecting before, during and beyond the 2010 FIFA World Cup. Our visitor touch points are one way of ensuring that people get the right information they need, when they need it via an authoritative source.”
Other elements of the 2010 Cape Town Visitor Strategy include:
* Mobile Visitor Centres to be used at key 2010 FIFA World Cup locations and beyond 2010 at major events, beaches etc
* New hand-held device information services
* A new visitor website for Cape Town, visit www.capetown.travel launched in Dec 2008 with open platform booking system going live mid 2009
* A new comprehensive data-management system to manage information provision to visitors, industry and stakeholders going live in March 2009
* Visitor Centre upgrades
Wow. What a beautiful area you live in…and I thought Seattle, WA was gorgeous.